Lead the CRM technology agenda, identifying gaps in the stack, making the case for investment in CDP infrastructure, recommendation engine integration and data warehouse connectivity, and ensuring the technical implementation matches the strategic ambition * Familiarity with the broader modern CRM stack: CDPs such as Segment, data warehouse integration, event tracking infrastructure, recommendation engines * Design and own the end-to-end lifecycle strategy for our customers (buyers and ) across our two main categories (Consumer Electronics and Media), from first transaction through onboarding, development, retention and reactivation, ensuring every stage is built on behavioural data and commercial logic * 10-12 years of total marketing experience with a minimum of 6-8 years owning CRM strategy and execution in a data-driven consumer or ecommerce business, building and leading a CRM programme
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