Act as Product Owner for Google Tag Manager (web and server-side) and the Consent Management Platform (CMP), ensuring precise, compliant, and future-ready data collection. * Translate business, analytics, and compliance requirements into robust technical tracking concepts and design scalable dataLayer and tracking frameworks for reliable, high-quality data. * Collaborate with to implement dataLayer structures and perform rigorous QA to validate, debug, and maintain data accuracy across platforms. * Lead cross-department alignments and advocate for data-driven decision-making. * Strong understanding of dataLayer architecture, event tracking, and data validation.
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