The role ensures strong commercial execution aligned with customer needs, market dynamics, and business priorities, while building long‑term brand equity and demand generation – with a strong focus on the Hansa brand. As a member of the SBU leadership team, the role acts as the voice of the customer and market, translating insights into actionable marketing and brand strategies that support growth, profitability, and strategic differentiation. You also lead go‑to‑market execution by enabling Sales, defining channel marketing strategies, and supporting key customer partnerships. Market & Customer Insight - You translate customer and market insights into clear marketing priorities and use analytics to enhance effectiveness and ROI. * Strong commercial, customer‑centric, and analytical mindset. * Comfortable operating at the customer interface and managing multiple stakeholders in a matrix organization.
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