Define and maintain the product strategy and roadmap for coding & marking equipment in line with company strategy, market trends and customer requirements. * Translate market needs into clear, prioritized product requirements and collaborate with System Engineering, R&D and Project Management to turn them into concrete developments. * Steer the lifecycle of existing products (positioning, pricing, differentiation, cost and quality improvements, obsolescence management, phase-out). * Collaborate closely with R&D, System Engineering and Project Management to ensure product requirements are translated into technical solutions. * 5+ years of experience in product management in an industrial B2B environment * Excellent communication and leadership skills; customer-oriented and analytical
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