Shape and execute the global CRM and client strategy, aligning commercial goals, customer insights, and lifecycle stages to drive engagement, retention, and predictable growth. * Bridge business requirements and CRM solution design, ensuring data, processes, and technology align to enable consistent, insight‑driven customer experiences across all touchpoints. * Lead cross‑functional adoption and change, embedding CRM‑driven behaviors, performance tracking, and commercial enablement across teams and regions. * 8+ years experience in (strategy) consulting as well as experience in a leading commercial role in industry, start-up or private equity environment * Experience in global customer strategy, CRM, or client development across multi-brand portfolios across various industries (B2B/B2
mehr