You have several years of experience in CRM, email, or lifecycle marketing, ideally within an e-commerce or DTC environment. * You plan, create, and optimize email and WhatsApp campaigns across the entire customer lifecycle (e.g., newsletters, automations, and lifecycle flows). * You analyze campaign performance using key KPIs (e.g., open rate, CTR, conversion rate, CLV) and derive data-driven insights and optimization opportunities for future campaigns. * You have experience analyzing and optimizing CRM campaigns based on key performance metrics (e.g., open rate, CTR, conversion rate, CLV). * Corporate benefits program with a variety of perks (e.g., Germany ticket or Wellpass)
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