Netflix is pursuing consumer products because we believe it will drive meaningful show awareness/buzz with more tangible, curated ways to interact with our most popular content and in effect, drive long-term revenue. * Strategic Retail Management: Forge strategic relationships with key retailers, managing the retail budget and external financial support to execute strategic retail activations by partnering with licensee retail teams and leveraging resources not owned or operated by Netflix. * Ownership of relationships with key retailers across buying, marketing and category management, solid retail network in DACH.
Netflix is pursuing consumer products because we believe it will drive meaningful show awareness/buzz with more tangible, curated ways to interact with our most popular content and in effect, drive long-term revenue. * Strategic Retail Management: Forge strategic relationships with key retailers, managing the retail budget and external financial support to execute strategic retail activations by partnering with licensee retail teams and leveraging resources not owned or operated by Netflix. * Ownership of relationships with key retailers across buying, marketing and category management, solid retail network in DACH.