Develop high-impact, strategy-led perfume briefs integrating consumer insights, brand positioning, and regulatory requirements (incl. IFRA). * Ability to link technical information with consumer insights & market / industry trends - Our EMEA brand portfolio spans across three sectors; Consumer Care (John Frieda, Guhl, Bondi Sands, Bioré, Jergens, Curél), Professional Hair (Goldwell, Oribe, KMS Hair, Kerasilk), and Molton Brown. The Fragrance Expert (m/w/d) is responsible for defining and driving the fragrance strategy for Kao's Hair Care portfolio, ensuring that all fragrances align with brand positioning and create measurable consumer value. * Define and steer the EuRL fragrance strategy in alignment with Global Hair Care Strategy, translating brand strategies into differentiated fragrance concepts that increase consumer value and willingness to pay.
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