The Go-To-Market Lead (Germany) is the senior commercial leader for Merlin Entertainments' Germany cluster, accountable for driving sustainable revenue growth, market share expansion, and long-term brand strength across all primary income streams. This role owns the full commercial and go-to-market agenda, spanning performance and brand marketing, content, PR, pricing and promotions, digital commerce, partnerships, and direct and indirect distribution channels. Acting as the commercial orchestrator for the market, the role brings together strategy, execution, and optimisation – ensuring disciplined delivery, market responsiveness, and exceptional guest engagement across the Germany portfolio. Strategic Leadership & Commercial Ownership Define and execute Germany's go-to-market (GTM) strategy for Merlin's flagship attractions, delivering ~£38m EBITDA and aligning with global priorities.
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