In this role, you'll plan, manage, and optimize campaigns end-to-end, building the perfect media mix within budget to drive upper-funnel awareness and new customer acquisition. * Manage budgets strategically, ensuring cost-effective media investment and maximum ROI. * Proven track record in TV and OOH media buying, including budget responsibility, performance optimization, and a solid understanding of media economics (GRPs, reach curves, CPM/cost per GRP).
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