Our strong brands: ALCINA, Alpecin, Bioniq®, KAREX, Linola, Plantur and Vagisan. You will lead an established strong Dr. Wolff Group brand in Germany as an internal entrepreneur. In this role, you will take the lead for an established brand with strong market potential and enjoy real entrepreneurial freedom to shape the business. Define and drive the long-term business and brand strategy for Germany while continuously challenging the status quo to unlock new growth potential. * Brand & Portfolio Management: Lead the product portfolio and innovation pipeline from ideation to launch, prioritizing initiatives by commercial impact and sharpening brand positioning versus competition. * Product & Communication Strategy: Architect and execute compelling product, communication, and claim strategies that differentiate the brand, fuel sustainable growth, and resonate with evolving consumer needs.
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