Exaktera's premium brands – Advanced Illumination, autoVimation, iiM, ProPhotonix, and Z-Laser – are used across a wide range of applications and end markets, supporting the growing demand for industrial automation and enabling improvements in quality, efficiency, productivity, and safety. The ideal candidate brings a blend of technical understanding, strategic thinking, and hands-on marketing execution, with a strong background in Salesforce, Pardot (or related marketing automation tools), and B2B demand generation. * Marketing Automation: Manage and optimize campaigns through Pardot, Salesforce, or equivalent platforms. * Segment-Based Marketing: Develop and tailor marketing campaigns for specific market segments (e.g., industrial automation, logistics, food inspection) to improve relevance and conversion. * Bachelor's degree in Marketing, Business, Engineering, or related field (MBA or Master's degree a plus).
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