We are looking for a Senior Marketing Analytics to join our paid marketing team. * Marketing Analytics Focus: Proven experience with multi-product marketing analytics across both App and Web platforms - In this role, you aren't just a “report builder” - you are the strategic advisor to the Paid Marketing team. * Strategic Measurement: Drive and refine our marketing measurement framework, encompassing attribution modeling, incrementally testing, and Marketing Mix Modeling (MMM). * Performance Insight: Apply advanced techniques like cohort analysis and LTV modeling to deliver a holistic, forward-looking view of marketing performance across all products * Data Modeling Ownership: Own the evolution of our marketing data infrastructure, specifically our dbt-based models and Looker explorers. * Quantitative Expertise: Strong background and hands-on experience in analytics, statistics, data ...
mehr