Performance (Agentursteuerung): Budgetallokation, Testing-Roadmap, Attributions-/Trichter-Analysen (CAC, ROAS/MER, LTV). * Strategy, budget, KPIs end-to-end: roadmap, OKR system, data/reporting setup, and A/B-testing culture. * Performance (agency management): budget allocation, testing roadmap, funnel/attribution analyses (CAC, ROAS/MER, LTV). * Confident in agency management (paid) and the SEO Web interplay; KPI-driven mindset & A/B testing.
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