Strong knowledge of A/B testing, Lift Studies, regression modelling, and advanced measurement techniques. * Develop and lead a structured testing strategy for paid media, ensuring experiments provide insights into incrementality, efficiency, and channel optimisation. * Design and implement causal inference methodologies, including A/B tests, holdouts, and time-based experiments across major platforms (Google, Meta, TikTok, Programmatic, etc.). * Develop a prioritised testing roadmap, aligned with marketing objectives, budget cycles, and innovation needs. Our client, a leading global online retailer, offers an extensive selection of products, spanning fashion, electronics, home essentials, books, and m
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