Experience developing MarTech roadmaps, governance frameworks, operating standards, and user adoption programs. * Establish governance standards for marketing platforms, data structures, data pipelines, campaign setup, documentation, permissions, and user adoption. * Manage platform adoption or migration, user onboarding, training, documentation, and change management initiatives across global teams. * Implementing AI-enabled solutions that improve productivity, personalization, campaign performance, customer engagement, and self-service experiences. * Developing and optimizing AI-powered chatbots and conversational experiences that support lead capture, qualification, customer engagement, and routing. * Proven track of experience in Marketing Automat
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