Performance Ownership: Own the end-to-end e-commerce funnel (traffic to retention), driving SEO/SEA, conversion optimization, merchandising, and marketing automation. * Financial Steering: Manage contribution margins, marketing costs, and margin improvement initiatives (e.g., pricing logic, bundles, subscriptions). * Cross-Functional Collaboration: Work closely with business units, sales, logistics, and digital marketing to maximize e-store revenue and customer satisfaction. * Conversion & Performance: Track record in conversion optimization, shop merchandising, performance marketing, and marketing automation.
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