Development of practical best practices and guidelines based on performance data, including KPI definition, strategic reporting, and derivation of concrete recommendations for action - Close cooperation with internal (e.g., web, design, sales) for the strategic development of paid media activities. * Strategic planning, management, and optimization of all paid social and paid search activities (Meta, Google Ads, LinkedIn, TikTok, etc.) * Quality assurance of campaign setups and further development of audience, funnel, and channel strategies with a focus on lead generation * 5 years of practical, hands-on experience in paid social and paid search/SEA, including at least 1 year with strategic management and budget responsibility
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