Lead and develop a market research team with focus on automation & data analytics: coaching, hiring, upskilling, and performance management. * Plan, manage, and execute quantitative research projects with a focus on programming, data checking/cleansing, AI integration and tabulation of results. * Proven expertise in quantitative methods; strong command of survey design, sampling, deep hands-on expertise with survey scripting platforms (e.g., Ingress, Qualtrics, Forsta/Decipher, Confirmit, Lighthouse Studios), including complex logic, quotas, and rigorous QA and data processing and tabulation skills (e.g. GESStabs). * Service mentality towards other teams (e.g., secondary and primary market research) with excellent project management skills including the ability to prioritize and deliver multiple projects on time and within budget.
mehr