Translate regional goals into concrete commercial tactics – customer prioritization, target accounts, pricing input and pipeline management – and deliver against clear targets for order intake, revenue, margin, utilization and on-time delivery. * Ensure consistent , value-driven market messaging and key customer communication for the Business Area, in line with regional and group guidance . * Manage the regional Business Area budget on a practical level – forecasting , monitoring and taking corrective action to hit financial and operational KPIs.
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