Build a comprehensive, forward‑looking view of the German, Austrian and Swiss advertising markets— trends, regulations, competitive landscape, agency and advertiser dynamics — and identify long‑term growth opportunities across verticals, segments, formats and partner ecosystems. * Continuously monitor and interpret industry trends, competitive dynamics, customer behaviors, and regulatory shifts to anticipate market changes, assess their impact on our business, and translate external signals into clear, actionable strategic recommendations for both long‑term strategy and near‑term decision‑making * Good knowledge of the streaming advertising and ad‑tech ecosystem; familiarity with programmatic, SSP/DSP relationships and auction dynamics is a plus.
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