Develop and implement a comprehensive global social media strategy aligned with overall marketing and business objectives * Drive the continuous evolution and optimization of social media activities across all international markets * Establish and standardize scalable processes, frameworks, and best practices for social media management * Lead stakeholder management across internal departments (e.g., procurement, media, content production) and ensure strong cross-functional alignment * Manage and coordinate external , including media agencies and platform representatives (e.g., Meta) * Identify new trends, tools, and opportunities within the social media landscape * Provide strategic guidance, training, and support to regional teams to enhance social media capabilities * Oversee budget planning and allocation for social media initiatives in collaboration with relevant
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