This role is responsible for developing and executing global, integrated B2B marketing strategies, creating high-quality content across multiple channels to drive lead generation and strengthen brand positioning. Additionally, the role contributes to advancing digital marketing capabilities and implementing innovative approaches, including AI-driven tools, to enhance efficiency and impact. * Create high-quality marketing content across all channels, including press releases, technical articles, web content, and campaign materials * Conceptualize, plan, and execute global, integrated marketing campaigns with a strong focus on lead generation and brand positioning * Collaborate closely with regional marketing and sales teams to ensure a consistent global brand and communication strategy * Analyze and report on marketing performance, deriving actionable optimization measures based on KPIs
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