Insights into the latest trends and technologies in marketing and communication * Degree programme in (digital) marketing, communication / media studies, economics or a related field - Our One-to-One Marketing team designs the direct and individual approach for our Mercedes-Benz Cars customers regarding Digital Extras, Apps and Software. We place particular focus on communication via apps and vehicle systems, where we transmit targeted recommendations and individually optimised messages based on data – e.g. via the Mercedes-Benz App or directly via the software in our vehicles. * Creation of individual, case-based communication for Digital , Apps and Software – case-related, automated or context-based * Success measurement, derivation of lessons learned and direct application in further communication * Ensuring brand-appropriate communication via Mercedes-Benz's own channels
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