Become part of a dynamic team and help us shape the future of performance and digital marketing at a renowned university in the heart of Frankfurt am Main. Close cooperation with internal (e.g., web, design, sales) for the strategic development of paid media activities. * Very good understanding of paid media platforms, audience strategies, and funnel logic in the context of lead generation and conversion optimization. To strengthen our international team in the Marketing, Recruitment & Admissions department, we are looking for you to join us as soon as possible. * Strategic planning, management, and optimization of all paid social and paid search activities (Meta, Google Ads, LinkedIn, TikTok, etc.) * Development of practical best practices and guidelines based on performance data, including KPI definition, strategic reporting, and derivation of concrete recommendations for action
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