Digital Marketing Manager (Paid Media) (m/f/d)
Digital Marketing Manager (Paid Media) (m/f/d)
Frankfurt School of Finance & Management gGmbH
Frankfurt am Main
Teilweise Home-Office
Technical sparring and support for junior digital marketing specialists. Become part of a dynamic team and help us shape the future of digital marketing at a renowned university in the heart of Frankfurt am Main. * Ensuring reliable tracking and measurement concepts (GA4, Google Tag Manager, Pixel & Events) Close cooperation with internal (e.g., web, design, sales) for the strategic development of paid media activities. * Very good understanding of paid media platforms, audience strategies, and funnel logic in the context of lead generation and conversion optimization. * In-depth knowledge of GA4, Google Tag Manager, and tracking and measurement concepts.
Technical sparring and support for junior digital marketing specialists. Become part of a dynamic team and help us shape the future of digital marketing at a renowned university in the heart of Frankfurt am Main. * Ensuring reliable tracking and measurement concepts (GA4, Google Tag Manager, Pixel & Events) Close cooperation with internal (e.g., web, design, sales) for the strategic development of paid media activities. * Very good understanding of paid media platforms, audience strategies, and funnel logic in the context of lead generation and conversion optimization. * In-depth knowledge of GA4, Google Tag Manager, and tracking and measurement concepts.