As a Creative Strategist (m/f/d) at FORMEL SKIN, you will sit at the intersection of brand and performance marketing, driving creative strategy across our Meta acquisition channels. You will combine audience insights, performance data, and creative excellence to build a scalable testing engine that continuously improves marketing performance. Working closely with our Performance Marketing, Brand, Influencer, and Analytics teams, you'll ensure every creative decision is backed by data and every campaign contributes to sustainable growth. * Own the Meta Creative Testing Engine Build and run our creative testing roadmap: the hypotheses, the angles, the priorities. * Turn Audience Insight into Creative Direction Mine reviews, Reddit threads, customer interviews, and community signals to build genuine audience understanding.
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