Develop holistic, on-brand store concepts (incl. layout, architecture, interior, lighting, signage, digital touchpoints, VM tools) and corresponding guidelines, ensuring consistent, scalable, modular, and locally adaptable implementation across all ZEISS retail formats. * Lead the architectural design of new stores and major refurbishments from concept to design development, aligning with internal and coordinating external partners to ensure on-brand, consumer-centric, and technically feasible implementation.
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