Start: Immediately | Level: Head of | Location: Hamburg, remote | Type: Full time (40h/week) You own the build-up and scaling of our Bars business (Protein-, Muesli-, other Bars) within the ESN Brand. Your mandate: turn the category into a high-velocity, innovation-driven growth engine — combining strong product-market fit, winning formats and best-in-class commercial execution across channels. You operate with full business ownership : steering growth, profitability, assortment complexity and innovation speed as if you were already running your own business. * You own the revenue, margin and growth trajectory of the Bars business and steer core KPIs such as velocity, repeat, margin and channel performance * You define and evolve a clear line architecture, balance innovation speed with SKU discipline, and translate consumer, taste and usage insights into strong product bets
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