As the Global Category Manager (f/m/d) for Marketing (Media, Agencies & Insights) within Global Marketing Procurement, you will play a key role in shaping a broad and strategically critical portfolio of Marketing spend areas. A core focus of this role is to take a truly integrated, end-to-end perspective across all Marketing categories - ensuring that sourcing strategies, selection, and ways of working are aligned along the entire marketing value chain. You will also champion the use of data, advanced analytics, and AI-enabled capabilities to enhance decision-making, increase visibility, and drive continuous innovation across the marketing ecosystem. * Drive the implementation and adoption of media transparency tools, agency performance frameworks, and marketing effectiveness metrics * Deep understanding of marketing ecosystems, including agency models, media ...
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