Strategic Leadership & Commercial Ownership Define and execute Germany's go-to-market (GTM) strategy for Merlin's flagship attractions, delivering ~£38m EBITDA and aligning with global priorities. Integrated Planning & Execution Lead cross-functional GTM planning – pricing, promotions, media, partnerships, and digital commerce – balancing brand storytelling with performance marketing. Team Leadership & Collaboration Build and inspire a high-performing GTM team, fostering creativity, accountability, and cross-functional collaboration with Marketing, Operations, Finance, and Brand. Guest & Market Insight Use consumer research, market trends, and competitive intelligence to refine GTM strategy, embedding the voice of the customer and responding to domestic/international visitor behaviors.
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