Partnering closely with corporate and divisional marketing, sales, IT, procurement, and external agencies, you will ensure all programs are connected, measurable, and built on strong governance and data integrity. * Manage and develop a team (people leadership) and lead cross-functional projects (matrix leadership) across Marketing, Sales, IT, and Procurement. * Support digital product/experience initiatives (e.g., 3D visualization, animations, product configurators) by defining marketing requirements, measurement, and adoption. * Strong knowledge of CRM + marketing automation ecosystems (e.g., HubSpot, Salesforce, SAP C4C or equivalent), including lifecycle stages, data quality, and integrations.
mehr