Continuously evolve the global ZEISS store format strategy (e.g., experience centers, flagship, standard, shop-in-shop, pop-ups) by translating brand strategy, consumer journeys, commercial requirements, and emerging retail, design, and technology trends into clear, future-ready spatial concepts. * Continuously scout and evaluate retail, architectural, experiential, and technology trends, piloting and integrating new concepts, fixtures, and digital solutions (e.g., digital signage, interactive tools, diagnostics) to enhance customer experience and business performance. * Strong proficiency in architectural design and planning tools (e.g. AutoCAD, Revit, ArchiCAD, SketchUp, or similar; Adobe Creative Suite a plus).
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