Proven activation experience across the full DTC ecosystem: digital marketing, paid social, Google Shopping, CRM, influencer, PR, and event-driven campaigns - As Senior Marketing Manager, you will take full end-to-end ownership of developing and leading the Category Marketing Management for your assigned category and product portfolio - from defining the strategic direction to translating it into high-impact marketing activation. You will build a deep understanding of consumer needs, define the category's growth ambition, and develop a winning marketing plan. * Develop the Category Marketing Strategy, including target customers, revenue ambition, positioning, and channel/promotional approach * Craft a compelling “category story” and bring it to life a
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