Plan, execute, and optimize campaigns across TV, OOH, Radio, and digital channels, with clear KPIs for reach, frequency, and efficiency. * Channel-agnostic thinker, able to optimize campaigns across TV, OOH, Radio, and digital channels, planning along the full marketing funnel. As our Senior Media Buyer – ATL (m/f/d), you'll take the lead in shaping and executing Koro's above-the-line media strategy across Europe, with a strong focus on TV and OOH campaigns. In this role, you'll plan, manage, and optimize campaigns end-to-end, building the perfect media mix within budget to drive upper-funnel awareness and new customer acquisition. * Evaluate and refine media performance using ATL-specific KPIs and implement measurement approaches to assess the impact of offline campaigns on brand awareness and customer engagement. * Think cross-channel and along the full marketing funnel to maximize integrated ...
mehr