Holistic responsibility of PR strategies and cross-media communication projects for our brands, products, and corporate PR, incl. planning, internal and external controlling, and target achievement / KPI tracking * Development and implementation of all traditional & digital product and brand PR measures and PR events, integrating influencer & social media, as well as external communication with multipliers in close cooperation with internal interfaces and external agencies * Supervision and responsibility of general PR tasks and tools, incl. corporate PR and CEO profiling, such as PR projects, press journeys, interviews, media contacts, press releases, newsletters, product test,s and crisis communications * Constant KPI and success tracking, visionary improvement, and development of PR
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