Working closely with Analytics, CRM, and Tech, you ensure that performance decisions are based on reliable data and holistic business logic. Combining tactical steering, data-driven optimization, and team leadership, you ensure our performance marketing drives profitable growth, protects efficiency, and supports commercial objectives across our webshop, app, and stores. You shape the transformation of roles and processes by embedding AI and automation into the team's operating model, reducing manual work and freeing up expert capacity for strategic optimization. Data & Marketing Effectiveness: You drive next-generation marketing measurement, including tracking quality, attribution, incrementality testing, and omnichannel performance. You translate complex data into clear, management-ready recommendations and actionable decisions.
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