You continuously test creatives, audience targeting, landing pages and channel mixes in order to systematically unlock new growth opportunities. * Working closely with colleagues across Content, SEO, Product Management, Development and Digital Marketing, you create cross-channel optimisation initiatives and ensure that content, journeys and landing pages are clear, intuitive and aligned with customer needs. * Know-how in customer journey analyses, testing and optimization as well as in landing page, content and UX-optimization * Excellent feel for language and communication, combined with conceptual and creative thinking skills
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