The role combines activities in content marketing for e-commerce, SEO, care/management adaptation of textual materials, in close collaboration with the digital, creative, and international teams. * Management of B2B and B2B2C website content: Creation, revision and updating of product-, category- and landing pages, with a focus on SEO. * Creative writing and copywriting: Writing blog articles and creating content, including translations from English/German into Italian, for communication channels (social media, website, product creation software and apps, photo stations).
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