Content Marketing Lead

Weflow is looking for a Head of Content to build a category-shaping content engine that drives pipeline, revenue, and brand authority. You’ll own content strategy end-to-end - from positioning and narrative to editorial execution and performance - across the full customer journey (awareness → consideration → conversion → expansion).

This is a senior, hands-on leadership role: you’ll write, edit, and ship, while also building the systems and contributor bench to scale. You'll be responsible for:

Strategy & positioning

• Define Weflow’s content strategy aligned to ICP, product positioning, and GTM priorities.
• Own the editorial POV: the narrative, themes, and contrarian takes that differentiate Weflow in the RevOps/ GTM space.
• Translate product strengths into crisp messaging frameworks and durable storylines (category, use cases, value).

Editorial leadership & production

• Own an end-to-end editorial calendar across formats: LinkedIn posting/ commenting, newsletters, landing pages, case studies, product narrative, thought leadership, reports, scripts.
• Be world-class at LinkedIn content for multiple profiles
• Write and/or heavily edit flagship pieces (e.g., “State of RevOps,” "product benchmarks", "operator playbooks").
• Establish quality standards for structure, evidence, clarity, and voice; be the final editorial gate.
• Build and manage a scalable production system (briefs, outlines, reviews, distribution, repurposing).

Distribution & growth

• Own distribution for key channels (e.g., LinkedIn, newsletter, website, partner co-marketing), with a strong POV on what “good” looks like on each.
• Create a repurposing engine: one core insight → many assets (clips, posts, email, deck, webinar, PR angles).

Performance & revenue impact

• Define what success means per content type: traffic is not the goal—outcomes are.
• Instrument the content funnel with Marketing Ops (attribution, assisted pipeline, intent, conversion).
• Run continuous experimentation (topics, hooks, formats, offers, CTAs, internal linking, refresh cycles).

Team & vendor management (as we scale)

• Hire/manage a bench of freelancers.
• Own budget and vendor relationships; ensure production efficiency without sacrificing quality.