Ensure seamless integrations across marketing systems (web forms, lead capture tools, webinar platforms, CMS, analytics, and CRM) to enable reliable data flow and automation. * Strong measurement foundation: campaign taxonomy/UTMs, web analytics, tag management, and attribution concepts linking marketing activity to pipeline and revenue. In this strategic leadership role, you will own the digital marketing strategy, marketing technology roadmap, and performance channels that drive demand, pipeline impact, and revenue across global markets. Your work will directly shape how MKS engages customers, delivers Qualified Leads (QLs), and operationalizes a future‑ready B2B marketing funnel. Partnering closely with corporate and divisional marketing, sales, IT, procurement, and external agencies, you will ensure all programs are connected, measurable, and built on strong governance and data integrity.
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