Design, plan, and implement complex marketing automation and lead management projects * Develop and execute marketing automation campaigns, particularly in the field of email marketing (EMEA region) * Develop, set up, and test automated customer journeys (including segmentation, triggers, and lead forms in coordination with IT) * Conduct training sessions on marketing automation for and subsidiaries (EMEA) * Monitor and analyze trends in marketing automation and lead management * Several years of professional experience in marketing automation and email marketing * In-depth expertise in marketing automation and lead management
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