Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. A core focus of this role is to take a truly integrated, end-to-end perspective across all Marketing categories - ensuring that sourcing strategies, selection, and ways of working are aligned along the entire marketing value chain. * Define and execute the global Marketing category strategy across Paid Media, Brand & Advertising, Demand Generation, Market Insights, Merchandise and Communications in close collaboration with senior - ensuring alignment across the full marketing value chain from strategy to execution and measurement * Harmonize Source-to-Pay, contracting, and vendor management processes across region
mehr