Our Content Marketing Specialist will manage and strengthen CEWE Italia's online presence, contributing to brand awareness and supporting digital performance. The role combines activities in content marketing for e-commerce, SEO, care/management adaptation of textual materials, in close collaboration with the digital, creative, and international teams. This is a cross-functional role, and the candidate is not expected to be an expert in every area: support will be provided by specialized internal teams (SEO/SEA, CRM, creative) and external agencies. * Management of B2B and B2B2C website content: Creation, revision and updating of product pages, category pages and landing pages, with a focus on SEO for the organic visibility and web authority, and optimization of the user experience. * SEO tools: Experience with SEO tools (Google Search Console, Sistrix, SEMrush, Ahrefs or similar) are preferred.
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