This strategic role is responsible for defining a winning product portfolio based on local market sales needs and business priorities, while optimizing range complexity and launch timing. To be effective, the role requires a deep understanding of ongoing R&D activities, emerging technologies, and engineering workload capacity. * Shape and manage a regionally optimized product portfolio that reflects local sales needs, leverages consumer insights, competitive benchmarking, and unique selling propositions (USPs), and complies with European regulations and certification standards. * Support successful market execution by identifying optimal launch windows, ensuring operational readiness, delivering product training, enabling sales, service, and marketing teams across local markets, and maintaining active involvement in events and trade activities.
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