Drive implementation, configuration, and continuous optimization of CRM/marketing platforms (HubSpot, Salesforce, SAP C4C), including data quality standards and lifecycle governance. * Manage technology vendors, agencies, and implementation partners (contracts, scope, governance, SLAs, delivery quality). * Strong knowledge of CRM + marketing automation ecosystems (e.g., HubSpot, Salesforce, SAP C4C or equivalent), including lifecycle stages, data quality, and integrations.
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