Solid understanding of marketing metrics, attribution, and campaign performance. The Marketing Strategy and Intelligence team at trivago is a unique blend of data and business expertise, steering key marketing decisions through impactful data products, actionable insights, and deep market understanding. As a Data Analyst, you will play a critical role in shaping and executing trivago's global marketing strategy. Your work will empower teams to make informed choices that drive growth, efficiency, and innovation across all marketing channels. * Translate data into actionable insights that shape our marketing strategy and investments. * Partner with marketing stakeholders to identify opportunities, define KPIs, and measure success. * Conduct deep dives to understand performance drivers, uncover anomalies, and recommend actions. * Ensure marketing data quality and consistency across multiple sources.
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