You drive high-impact storytelling and proactive media coverage, leveraging cultural trends, campaigns, product developments, studies, and data insights to create compelling narratives * You own media relations in Germany and oversee PR across DACH and additional markets (e.g., NL/BE), exploring innovative formats and channels * You have exceptional writing, messaging, and storytelling skills combined with strong media instincts * You demonstrate a strong understanding of media, culture, and consumer behavior in the DACH region
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