Degree in business administration, controlling, analytics, marketing, media management, or HR, or a comparable vocational qualification - As a (Senior) Analyst in Talent Acquisition & Media Analytics, you are working at the intersection of data, recruiting, and media strategy. * Applying tracking frameworks including UTM parameters, conversion tracking, and attribution models to assess campaign ROI and media efficiency * Building and maintaining scalable dashboards and automated reporting structures in Power BI or Tableau – augmented by generative AI tools such as Claude and ChatGPT – providing real-time transparency on core recruiting and media KPIs * Translating raw data into concise, management-ready storylines, including executive-level presentations * Serving as first point of contact for the external media agency; collaborating closely with the creative and recruiting pipeline ...
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