Proficiency with CMS platforms (e.g., WordPress), analytics tools (Google Analytics, Search Console, social media analytics), Adobe Illustrator, Canva, and common SEO/marketing tools (e.g., SEMrush, Ahrefs, Screaming Frog). * Create images, graphics, and visual content for websites, social media channels, and marketing materials using AI image generation tools, Adobe Illustrator, and Canva. * Plan and execute email marketing campaigns (newsletters, lead nurturing, product announcements), including audience segmentation and performance analysis. * Continuously analyze website, SEO, and campaign KPIs (e.g., Google Analytics, Search Console) and derive optimization measures. * Maintain and further develop the company website and product pages in collaboration with the marketing team. * Several years of professional experience in digital B2B marketing with a proven track record of growing B2B products and brands.
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